Hey, I’m Kate.

I build full-funnel DTC strategies that turn browsers into buyers and buyers into loyal customers. The brands winning right now aren't the ones spending the most. They're the ones where empathy leads the strategy, and the data proves it's working.

Work with Me
Work with Me

At A Glance…

Experience

  • 10+ Years in DTC Marketing

  • 50+ Brands Managed

  • 9+ Person Team Led

  • $150K Monthly Ad Budget Owned

Across Career

Email & SMS

  • Over 1M+ Active Email Subscriber Growth

  • 35-73% Average Open Rate

  • .11%-.33% Average Unsubscribe Rate

  • Up to 46% SMS Deliverability Improvement YoY

Across clients

Revenue & Growth

  • $2.1M in Flow Revenue, Plant Therapy

  • 20% New Customer Revenue Growth, Plant Therapy

  • $13M DTC Operation Directed, Plant Therapy

  • 120% Booking Increase, Chateau de Courtomer

Retention & Loyalty

  • 87% to 65% Returning Customer Reliance Rebuilt

  • 12% Subscription Growth in 60 Days

  • Unsubscribe Rate Cut from .26% to .11%

  • 175K Net Subscriber Growth in Under 12 Months

Plant Therapy

  • 50+ Brands Managed

    Email, web, social, & more

  • $150K Ad Spend

    Managed monthly

  • 10+ Years of Experience

    Across full-funnel digital

Case Studies

Plant Therapy

2024-Pres

I joined Plant Therapy as Marketing Manager and was promoted to Director of Marketing within five months. What started as owning email, SMS, and social became full ownership of the DTC operation, a $150K monthly ad budget, a cross-functional team of 9+, and a mandate to rebuild the brand's growth strategy from the ground up.

Since then, the customer mix has shifted from 87% returning to 65/35, the email list has grown by 175K net to nearly 500K active profiles, SMS scaled into the brand's number one conversion channel, and flow revenue hit $2.1M Klaviyo-attributed in 2025, up 28% YoY.

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Crafter

2023

At Crafter, I spearheaded the redesign and revitalization of their email marketing efforts, driving improved engagement and stronger customer relationships. In addition to managing social media marketing and leading campaigns, I also contributed to event planning and took charge of WordPress website management, ensuring consistent, effective digital performance across all platforms.

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Sequel

2024

At Sequel, I was tasked with establishing their digital marketing strategy and launching a cohesive email strategy that significantly boosted engagement and led to Sequel’s highest sales month, with revenue increasing by over 200%. Additionally, I spearheaded their social strategy - setting them up with content creators, influencers, and providing a year-long scope for campaigns that correlated to their target KPIs.

View Project

See More
See More
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“It’s a pleasure to recommend Kate. She was a powerhouse on our team, driving email, SMS, and social media marketing with creativity and focus. Kate is exceptional at crafting messaging that resonates deeply, building a loyal, engaged community while keeping Crafter's brand voice spot-on.

Thriving in our fast-paced startup, she brought fresh, innovative ideas to every project and collaborated seamlessly across departments. Any team would be lucky to have her talent and dedication!”

– Jen W., Marketing Director @ Crafter

Ready to build something that actually grows?

I work with brands that want marketing built for long-term loyalty, not just short-term volume.

Say Hi 👋
Say Hi 👋