Hey, I’m Kate.
I build full-funnel DTC strategies that turn browsers into buyers and buyers into loyal customers. The brands winning right now aren't the ones spending the most. They're the ones where empathy leads the strategy, and the data proves it's working.
“I've had the pleasure of working alongside Kate in my role as Creative Director, and I can confidently say she is an exceptional Marketing Director who brings both strategic clarity and genuine collaboration to every project.
What sets Kate apart is her ability to bridge big-picture vision with thoughtful execution, always with what's best for everyone in mind. She is sharp and adapted quickly her understanding of audience, brand positioning, and data-driven decision-making, while also deeply respecting the creative process. That balance has made her an incredible partner to work with — someone who not only gives strong direction but also creates space for ideas to evolve into their best form!”
– Ashley W., Creative Director @ Plant Therapy
At A Glance…
Experience
10+ Years in DTC Marketing
50+ Brands Managed
9+ Person Team Led
$150K Monthly Ad Budget Owned
Across Career
Email & SMS
Over 1M+ Active Email Subscriber Growth
35-73% Average Open Rate
.11%-.33% Average Unsubscribe Rate
Up to 46% SMS Deliverability Improvement YoY
Across clients
Revenue & Growth
$2.1M in Flow Revenue, Plant Therapy
20% New Customer Revenue Growth, Plant Therapy
$13M DTC Operation Directed, Plant Therapy
120% Booking Increase, Chateau de Courtomer
Retention & Loyalty
87% to 65% Returning Customer Reliance Rebuilt
12% Subscription Growth in 60 Days
Unsubscribe Rate Cut from .26% to .11%
175K Net Subscriber Growth in Under 12 Months
Plant Therapy
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10+ Years of Experience
Across full-funnel digital
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50+ Brands Managed
Email, web, social, & more
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$150K Ad Spend
Managed monthly
Case Studies
Plant Therapy
Director of Marketing
2024-Pres
I joined Plant Therapy as Marketing Manager and was promoted to Director of Marketing within five months. What started as owning email, SMS, and social became full ownership of the $13M/year DTC operation. I manage a $150K monthly ad spend budget, a cross-functional team of 9+, and a mandate to rebuild the brand's growth strategy from the ground up.
So far, the customer mix has shifted from 87% returning to 65/35, primarily as a result of ad spend reallocation and improved creative efforts. The email list has grown by 175K net to nearly 500K active profiles, flow revenue hit $2.1M, up 28% YoY, and site CVR is up .52%.
Crafter
Marketing Manager
2023-2024
At Crafter, I spearheaded the redesign and revitalization of their email marketing efforts, driving improved engagement and stronger customer relationships. In addition to managing social media marketing and leading campaigns, I also contributed to event planning and took charge of WordPress website management, ensuring consistent, effective digital performance across all platforms.
Sequel
Marketing Manager
2024
At Sequel, I was tasked with establishing their digital marketing strategy and launching a cohesive email strategy that significantly boosted engagement and led to Sequel’s highest sales month, with revenue increasing by over 200%. Additionally, I spearheaded their social strategy - setting them up with content creators, influencers, and providing a year-long scope for campaigns that correlated to their target KPIs.
“Kate is a creative Marketing Director with a strong eye for emerging trends, up-and-coming brands, and new technology opportunities. She brings a calm, thoughtful leadership style and consistently focuses on delivering a thoughtful customer experience with a clear path to conversion.
I’ve enjoyed working alongside Kate over the last few years and have seen the positive impact she has on both her team and the work they produce.”
– Danya R., Head of Marketplaces
@ Plant Therapy
“It’s a pleasure to recommend Kate. She was a powerhouse on our team, driving email, SMS, and social media marketing with creativity and focus. Kate is exceptional at crafting messaging that resonates deeply, building a loyal, engaged community while keeping Crafter's brand voice spot-on.
Thriving in our fast-paced startup, she brought fresh, innovative ideas to every project and collaborated seamlessly across departments. Any team would be lucky to have her talent and dedication!”
– Jen W., Marketing Director
@ Crafter
Ready to build something that actually grows?
I work with brands that want marketing built for long-term loyalty, not just short-term volume.
