Digital Marketing Management

A good digital strategy is at the forefront of any marketing effort. Now more than ever, people are finding new business on social media which is reinforced by social and web-based targeted advertising, digital authenticity, strong SEO, and a clear, easy-to-navigate website.

Workflow & Skills

I’ve managed digital efforts for 30+ brands & businesses during my 8+ years as a digital marketing expert.

I have extensive knowledge in digital marketing management including best practices for organic social and advertising, strategy, copywriting, website management, and more!

I’ve increased engagement rates by an average of 70%+ and amassed thousands of followers for clients. Several initiatives improved business sales by over 50%.

These are just a few of the things I’m an expert in when it comes to Digital Marketing! →

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See More Expertise & Design Work Examples Below.

Social Auditing

I run regular audit of what’s working and what’s not working with a client’s current social/digital efforts. The audit includes a demographic analysis to help identify target audience and recommendations for changes to make moving forward.

Recommendations include: new platforms to join, design updates, copy changes, SEO implementation, posting best practices, and more.

Copywriting

I write all social copy for client posts, blogs, website copy, ads, emails, and print collateral. I always ensuring copy adheres to the tone of voice of the brand and is consistent cross-platform. I keep all copy: engaging, short & sweet, and informative. CTAs are included to drive conversion and 30 relevant hashtags are included with every social post.

Strategy & Scheduling

Digital Marketing is about more than just well-design content and clever captions. Trends are constantly changing in the digital world, and it’s my job to ensure all client content is both engaging and timely enough to drive results.

I regularly audit websites for pertinent updates and I schedule all social and ad content a month before the end of the current month so everything remains up-to-date.

Data & Analytics

While it’s hard to track the full impact social can have on business endeavors, there are metrics that can indicate success. Follower growth, views, comments, clicks, and DMs are tracked month to month and used to inform future post strategy.

TikTok & Reels Scripting & Editing

Video is currently outperforming all other forms of social media content, but jumping into the mix can seem daunting. I provide all clients with a “best practices for video recording” sheet and can offer monthly topics, tips, and scripts for recording video content. I also perform all necessary editing to make your TikToks & Reels thrive!

Engagement

Once your posts are out there in the world, the work is far from over. Engaging with your customer base on social can be the difference between a new customer conversion or a potential customer lost. I can handle all engagement across Instagram, Facebook, and TikTok to make sure no comment or question goes un-responded to.